\n
By <\/b>Shay Attias*<\/b><\/span><\/p>\n July 26, 2019<\/span><\/p>\n BESA Center Perspectives Paper No. 1,238, July 26, 2019<\/span><\/p>\n EXECUTIVE SUMMARY: Russian soft power efforts in the Middle East are bearing fruit, as many young Arabs now view Moscow as an ally and the US as unreliable. Russia wants to\u00a0build more ties with the Muslim world and views Trump\u2019s presidency as an opportunity in that regard. This ambition is tempered somewhat by the Muslim jihadist threat in Russian areas and, of course, the painful legacy of the war in Afghanistan.<\/b><\/span><\/p>\n For some time now, Russia has been striving to establish itself as the Middle East\u2019s preeminent external great power. Through its military involvement in the Syrian conflict and deep partnership with Iran against the US, its relations with neighboring countries have gathered new momentum.<\/span><\/p>\n In 2019, the Taliban and Russia gathered together and called for the withdrawal of US coalition forces from Afghanistan. Meetings were held in Moscow after the failure of direct negotiations between the US and the Taliban. They were organized not by official Russian diplomats but by an organization called The Afghan Diaspora in Russia. This event, while unofficial, involved both the Afghan diaspora and Afghan citizens and was thus a significant expression of Russian soft power within the region (although, when asked about Putin\u2019s involvement, one of the organizers said Russian diplomats had \u201cprovided only technical support\u201d). The event included representatives of all the Taliban and Afghanistan\u2019s major politicians, including the country\u2019s most powerful leaders, and is considered to have been a success.<\/span><\/p>\n If the occurrence of this event itself was not enough to demonstrate the decline in Washington\u2019s regional leadership,\u00a0the Taliban attacked American targets<\/a> while it was going on. To all intents and purposes, Russia, not the US, is now perceived as the \u201csheriff\u201d to turn to regarding Afghanistan\u2019s efforts to build a future.<\/span><\/p>\n The US dethronement of the Taliban in 2001 for sheltering al-Qaeda seems very far away. Today, the Taliban is an almost entirely legitimate \u201cdiplomatic actor\u201d controlling over half the country while causing heavy casualties to US-led coalition and Afghan armed forces.\u00a0According to Russia\u2019s FM, \u201cRussia is convinced that the conflict in Afghanistan has no military solution. The only possible way to achieve peace is through diplomatic means.\u201d<\/span><\/p>\n Moscow\u2019s current engagement with the Taliban, Syria, Iran, and Israel is a genuine grand strategy. While this strategy is not strictly in the mold of Nye\u2019s peaceful soft power, Russia has been developing a new diplomatic soft power prototype, and with some success.<\/span><\/p>\n Moscow has never managed to regain the level of influence it enjoyed prior to the collapse of the Soviet Union. Putin is doing his best to change this, largely through soft power. The number of public diplomacy projects to promote Russia\u2019s global image in politics, sport, culture, economy, and science has dramatically increased. At the same time, the decrease in the US\u2019s standing in the Middle East works to enhance Russia\u2019s position as a regional peace broker. Putin has put Russia in a preeminent regional position through the classical hard power tool of fighting in Syria while simultaneously talking \u201cpeace\u201d with the Taliban, who are still killing Americans.<\/span><\/p>\n This is not a random success. As early as 2012, Putin was already openly discussing \u201cRussia and the changing world.\u201d According to his definition, Russian soft power can be understood as providing an opposition to the country\u2019s negatives.\u00a0He was very clear about Moscow\u2019s soft\u00a0power goals:<\/span><\/p>\n Russia has a chance not only to preserve its culture but to use it as a powerful force for progress in international markets. The Russian language is spoken in nearly all the former Soviet republics and in a significant part of Eastern Europe. This is not about empire, but rather cultural progress. Exporting education and culture will help promote Russian goods, services, and ideas; guns and imposing political regimes will not.<\/span><\/p>\n We must work to expand Russia\u2019s educational and cultural presence in the world, especially in those countries where a substantial part of the population speaks or understands Russian.<\/span><\/p>\n The diplomatic efforts toward the Taliban are just one example of the Russian attempt to turn itself into a modern soft-superpower. Russia has also built up the international media channel\u00a0RT, formerly known as \u201cRussia Today\u201d. RT is working hard on its Arabic service \u2014 RT Arabic is one of the largest TV networks in the region (along with Al Jazeera). Labeled \u201cPutin propaganda\u201d by the US, RT is doing a great job at pushing the Russian perspective in region. Numbers don\u2019t lie, and RT Arabic has\u00a06.3 million monthly users in six Arabic-speaking countries: Egypt, Morocco, the UAE, Saudi Arabia, Iraq, and Jordan.<\/span><\/p>\n Another impressive effort was\u00a0the establishment of the Russian diaspora agency Rossotrudnichestvo Federal Agency<\/a> (the Russian version of the US Agency for International Development). It operates Russian Centers for Science and Culture<\/a>\u00a0(RCSC) in Jordan, Lebanon, Syria, Egypt, Morocco, Tunisia, and the Palestinian areas.<\/span><\/p>\n Russia\u2019s aspiration to become a regional \u201csuper soft-power broker\u201d is coming to fruition. Ranging from Kabul to Israel-Palestinian-controlled territories to Libya and the Gulf countries, it is no longer just the site of mega sports events like the Sochi Olympics and the FIFA World Cup.<\/span><\/p>\n If there is in fact a soft power battle between Russia and the US in the Middle East, most parameters suggest that Moscow has the momentum. Two recent regional polls show that young Arabs (aged 18-24) increasingly view Russia as an ally and the US as unreliable or worse. The percentage of young Arabs who see the US as an ally dropped from 63% in 2016 to 35% last year. Russia is increasingly regarded as the top non-Arab ally by young people in the Middle East, with 20% seeing it as the region\u2019s best friend outside the Middle East and North Africa.<\/span><\/p>\n If Trump still believes the US should be the world\u2019s sheriff, he will have to counter Putin\u2019s soft power push. Otherwise, Washington will find itself trailing Russia\u2019s diplomatic successes in the region.<\/span><\/p>\n \n *Shay Attias was the founding head (2009-13) of the Public Diplomacy Department at the Israeli Prime Minister\u2019s Office and is a doctoral candidate in international relations at Bar-Ilan University, where he is a lecturer at the Communications School.<\/i><\/span><\/p>\n source:https:\/\/besacenter.org\/perspectives-papers\/russian-soft-power-middle-east\/<\/i><\/span><\/p>\n","protected":false},"excerpt":{"rendered":" By Shay Attias* July 26, 2019 BESA Center Perspectives Paper No. 1,238, July 26, 2019 EXECUTIVE SUMMARY: Russian soft power efforts in the Middle East are bearing fruit, as many … <\/p>\n